Online shopping and Internet Marketing has come off age in India. This form of marketing has made tremendous uptake since the time when only text based website were used for product marketing and promotion. In India this form of marketing is forwarding with great speed and becoming one of the essential company planning tools to launch or promote or sell their products. Every now and then new product companies are emerging to offer their services online. Some of the famous online shopping portals in India are rediff, indiatimes and indiaplaza who showcase thousands of products to the customers and use drop shipping methods through their vendor networks. Then there are manufacturers who are directly running their online portals and selling their stuff online. Almost all the big brands are using this platform to sell their goods in India. Some companies are using their franchise model to operate online retails business. All forms of gifts, books, electronics, jewellery, clothes and art are the most sought after products purchased by customers online.

Electronic commerce has revolutionised the Indian shopping scene. People can send gifts to any Indian city sitting anywhere in the world in the comfort of their home or office. Even local people have started using this form of shopping and started sending gifts or any service online to their relatives and friends who live in a different Indian City.