Nowadays IT outsourcing to India has become more about superior quality rather than cheap cost. Quality is the latest buzzword and is ruling business processes and services like never before. Indian firms are now focusing on process re engineering, excellent quality enhancement, training and certification level achievements. Various ITES and BPO firms in India now have specific quality departments that are accountable for ensuring accurate, consistent services to their clients.

In the potential cutting costs will not be the only cause for outsourcing, it will be about superior quality of work. More multifaceted client services have already started substituting simple data processing, call center activities and SEO services. The higher-end functions being executed offshore these days include data mining, client data research, financial portfolio analysis, statutory reporting and inbound insurance sales, among others. Whilst multi-national firms choose to further cut costs, separation factors like skills, quality and modernism will become a driving force for IT outsourcing in India , thus making a sustainable competitive advantage. There is already a movement where activities considered for off shoring have moved up the value chain and begun to touch core functions, such as highly analytical processes.

Online shopping and Internet Marketing has come off age in India. This form of marketing has made tremendous uptake since the time when only text based website were used for product marketing and promotion. In India this form of marketing is forwarding with great speed and becoming one of the essential company planning tools to launch or promote or sell their products. Every now and then new product companies are emerging to offer their services online. Some of the famous online shopping portals in India are rediff, indiatimes and indiaplaza who showcase thousands of products to the customers and use drop shipping methods through their vendor networks. Then there are manufacturers who are directly running their online portals and selling their stuff online. Almost all the big brands are using this platform to sell their goods in India. Some companies are using their franchise model to operate online retails business. All forms of gifts, books, electronics, jewellery, clothes and art are the most sought after products purchased by customers online.

Electronic commerce has revolutionised the Indian shopping scene. People can send gifts to any Indian city sitting anywhere in the world in the comfort of their home or office. Even local people have started using this form of shopping and started sending gifts or any service online to their relatives and friends who live in a different Indian City.